“Hey, Magstim customers. If you have a Magstim TMS device and you want to get more TMS patients into your clinic, this video is for you.
I’m going to show you how to get new TMS patients, it’s very simple. It’s a three step process that we use, and I recommend that you guys use as well.
Number one, we need to attract them to you. We use video to tell a compelling story. Think about it, if someone’s brand new and they see this crazy freaky device, you’re going to blow your odds at helping them because you don’t know how to tell an effective story or get the message across effectively. That’s what we need to do first.
The second thing we need to do… See a lot of people think, “Oh, I just need good marketing and I’ll be good.” No, you need a good business and you’ll be good. The second part of the system that we implement with you guys is scheduling. Now that you have the marketing that tells the proper story and the proper way, we need to schedule and get them in. How do we do that? We need to create a connection, we act fast, and we need to get them excited for their appointment. There’s a great saying that goes, “Sell the sizzle, not the steak.” I can’t tell you how many phone calls we’ve listened to and people are trying to sell the steak, the hamburger, everything, and the truth is, you’ll have a lot more success if you’re just selling the sizzle to get them in the door.
Then once they’re in the door, step three is you need a process to convert them into care. It needs to be predictable, it needs to be consistent, and it needs to be scalable across different doctors, NPs, staff members, people who are helping to help people to make the decision to say, “Yes, I want to do that.” Helping them to cross over that line. It needs to be a systemized way to do that. The questions you ask, the strategic choreography in the office, walking them from the console room to the machine, whatever it may be. All this is very important and all of this needs to be calculated in design. Just like how the process is very scientific with what’s happening with TMS, it’s a very scientific process with the marketing and then the business growth as well. If you take that same approach, you’re going to have massive success.
Thank you so much Magstim customers. If you’re watching this video and you want to get this stuff implemented in your business right away so that you can have more people getting Magstim TMS treatment, make sure you click the button below or go to www.7figurepsych.com to get started now.”
To see how Beyond Marketing can help with your mental health marketing please contact us for a consultation.