“Hey everybody, this is Scott Theaman talking to you about how to develop your business and market effectively. And today we’re going to talk about the biggest challenge in your TMS business. Now, this is a challenge that the manufacturers don’t help you solve. It’s a challenge that maybe your staff doesn’t help you solve. And it’s probably a challenge that keeps you up at night. And that is how do we create awareness? How do we create awareness around TMS? And how do we do it in a way so that it’s not scaring away your potential patients? Here’s the deal.
TMS is going to be the future of mental healthcare, and you need to commit to creating awareness in an effective way so that we bring people in effectively, and so that they’re excited about that, and so they’re not freaked out about it. And so, here’s the simplest way that we’ve found to do it, is video. A video just like this, that you’re watching. An informational, educational video to show them how it works, to show them the testimonials, and to show them why it’s effective.
And so, when we use video to tell a story, we solve your issue. Your issue is awareness. If we were to just have a picture of a TMS machine out of context, that would probably freak a lot of people out. So, when you use a video, whether it’s a news video, whether it’s a testimonial video, and by the way, a lot of this stuff is free on YouTube, and a lot of this stuff, the manufacturer does provide you these puzzle pieces but they don’t give you the picture on the box. So when we use video, we create awareness and we’re able to bring people into your world effectively. And most importantly, you’re able to get those outcomes that I know you truly desire.
Video is going to be what separates you from all of your competitors and it’s going to help you get to a two to three chair practice and then a two to three location business. So make sure you’re using video in your business to create awareness, to do it effectively, and to get people enrolled.
This is Scott Theaman with Beyond Marketing. If you want to learn more tips on how to grow your TMS business effectively, subscribe to my channel and stay tuned. I look forward to speaking with you in the next video. Take care.”
To see how Beyond Marketing can help with your mental health marketing please contact us for a consultation.
