“Hey, what’s going on everybody? This is Scott Theaman here talking to you about sales, marketing, conversion, how to grow your practice. And today what I want to speak with you guys about is this concept verse tech people and marketing people. Now maybe you’re already working with a website guy and that’s great, but is your website optimized to convert? I’ll give you a little hint. We put a live feed, a live chat on a website and we asked them a particular question, which gets up to a 90% response rate. So is your online presence, is this being designed from a tech standpoint of, “Hey, let me make sure the banner looks good and the colors look pretty and the images and the videos.” Or is your tech designed to convert? So whenever you’re spending dollars, whether it’s marketing dollars or infrastructure dollars, you should be spending your dollars on tech that is designed to convert.

You want to spend money on tech from a marketing standpoint and a conversion standpoint, not just the feel good, look good branding standpoint. At the end of the day, any money you spent online to either advertise or if your online infrastructure, especially your website, and there’s a few key things that, probably 80% of websites are doing wrong, which you could fix like that. You always want to make sure that the dollars you spend are from marketing, conversion standpoint tech, not just tech-tech. Some of these tech people, they would never be able to get in front of a camera or do anything. It’s really important that you differentiate what I’m talking about here, tech from a tech standpoint or tech from marketing standpoint and only put your money into marketing conversion based technology. So hope you’re having a great day and look forward to talking to you in the next video.”

To see how Beyond Marketing can help with your mental health marketing please contact us for a consultation.