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Reaching out to patients is one of the most challenging aspects of running a mental health practice. As much of a difference as it makes to you financially, marketing probably isn’t your strong suit. Yet without anything to draw patients in your direction, the rest of your practice can’t function.
If this sounds like a familiar give and take, you might need a marketing team that knows the field as well as you do. Beyond Marketing has more than two decades of collective experience in psychiatry and mental health marketing. Our team specializes in a unique structure that connects doctor and patient, enabling psychiatry practices across the country to increase their enrollment.
Beyond Marketing believes that human connection powers an effective marketing system. We base our approach around the goal of reaching patients at their level—alleviating their concerns before they come up and making them feel welcome and respected in your practice.
Ultimately, the purpose of psychiatry is to change, and save, lives. Coming at your marketing problem from a philanthropic perspective drives more results than a cynical approach. We give your practice the skill set to connect potential patients with the services they need to lead fuller, happier lives.
Is your practice looking to improve the way it promotes mental health services? Whether you provide TMS or offer other behavioral health solutions, you benefit from a certified marketing process that we’ve split into three convenient phases.
How do you get the attention of a prospective patient? The most effective way to help prospects find you is by creating a sleek, compelling brand presence.
On this level, psychiatry is like any other service. A practice needs to stand out above the competition, appearing uniquely qualified, trustworthy, and convenient over other options on the market.
The Attract phase usually takes the form of a professional website highlighting your practice and care providers’ unique strengths. Brochures, booklets, and other physical ads can help spread awareness at hospitals and clinics, but a website will always be the widest net.
Patients can sense when your practice is too busy to treat them as an individual. Keeping the workflow moving in your psychiatry office requires you to juggle appointments, reminders, follow-up emails, and more. Altogether, your practice loses productivity and reputation if it neglects these duties.
It might be hard to believe, but scheduling alone can make or break a first-time patient’s commitment to you as a practice. If a patient doesn’t get a response to their inquiry or waits upwards of 20 minutes thanks to overbooked appointments, they quickly lose patience and go elsewhere for care.
Even after a patient arrives for their first appointment, there’s still work to do. The way they feel at your office often determines whether they’ll return for a second visit. It’s important to convert new arrivals early by making them feel comfortable at your practice.
If possible, your staff should anticipate the questions a client will ask themselves and plan to respond accordingly. Such questions include:
Do I want to receive care in this environment?
Not every brand values their online presence but those who want to engage their clients ignore it to their detriment. Like any business, connecting with entire communities of patients is not a capability your practice should ignore.
Social media is a cornerstone of any modern marketing campaign. It allows you to focus your advertising on specific users, such as a Facebook group made up of potential patients. It enables one-on-one conversations with patients before they even walk in the door.
Beyond social media marketing, other aspects of your digital presence deserve your attention. Online brands often find search engine optimization, or SEO, essential to determine their placement on Google search results.
When considering how effective your marketing strategy will be, it’s valuable to address the patient’s perspective. You should always try to anticipate the concerns of those seeking psychiatric care for themselves or a loved one.
Many factors might prevent a patient from finding you, including:
A lackluster network. Referrals are vital in any successful psychiatry practice. Getting your patients to spread the word can make a massive difference.
Nothing makes a psychiatry marketing program like trust. A robust web of professional relationships between patients, doctors, and the community around them is what separates a successful practice from one struggling to get appointments in the door.
Beyond Marketing helps your practice get more patients by teaching you how to push your brand recognition to the next level. We’ve worked with the biggest mental health services in the US to streamline our program for success down to a well-understood science.
Beyond Marketing takes these critical steps and applies them, piece by piece, to your psychiatry practice. Not every business will need help with every step; that’s why we work with you to develop a tailored marketing plan. We focus on improving whatever area of the 7 Figure Psych program would best aid your ability to convert new patients.
From setting up your ad campaign to providing copywriting and analytics services, Beyond Marketing is here to help revolutionize your practice, get appointments in the door, and put patients on the road to the care they need.
If you’re ready to get started, we’re excited to hear from you. Give Beyond Marketing a call at (561) 802-0052 or contact us online to sign up with the program and begin your first consultation.
Beyond Marketing is a Growth Partner Agency with a niche specialty in Psychedelic, Mental Health, and TMS Centers. We leverage Lead Generation, Business Development Training, and CRM Software to drive business success.
