About 47.1 million people nationwide live with a mental health condition such as depression, according to Mental Health America. That’s nearly 1 in 5 people, about 10% of which are youths.
Encouraging people to seek health care can be challenging on its own, considering the isolation and loneliness that many with depression can feel. In fact, 60% of youths with depression and 57% of adults with a mental illness receive no treatment at all. Mental health professionals face the hurdles of both finding the right ways to connect with people in need and strengthening that connection so that prospective patients feel comfortable seeking assistance.
At Beyond Marketing, we understand that you might not have had the time to absorb effective marketing techniques for your private practice while in graduate school. Let us do that for you. We work solely with health services across the United States to provide mental health marketing strategies. Each of our techniques has proven successful with a target audience so that you can get more patients without feeling like you’re resorting to aggressive tactics that people might consider a hassle. Here’s how.
We understand that you might feel awkward wondering how to make your clinical practice stand out from the noise on social media. No health professional, especially one treating people with mental illness, wants to come across as a huckster with a one-size-fits-all approach.
That’s why our advertising for depression practices focuses on the long term and finding potential patients through several sources. That way, if traffic from one source drops off, your practice doesn’t suffer any impact.
Our top-tier branding, SEO, and web design team tailor a marketing plan to each private practice by:
Building awareness, trust, authority, and rankings for your practice on social media. Whether through blog posts, videos, or select Google reviews, boosting your presence provides reassurance of your credibility and social proof that keeps your practice top-of-mind.
Depression practices may offer several treatment options. In addition to therapy, mental health professionals can prescribe medication or coach patients about lifestyle changes, such as exercising and reducing stress, to alleviate depression.
Sadly, about two-thirds of people with depression don’t experience adequate relief from the first method or medication that they try, according to Harvard Medical School. If subsequent treatments also prove unsuccessful, this can worsen a person’s depressive state.
One option for people who do not respond to other first-line treatments is transcranial magnetic stimulation (TMS). This is not electroconvulsive therapy (ECT). Rather, TMS uses magnetic fields to stimulate areas of the brain typically involved in depression. Because the treatment is non-invasive, it does not require anesthesia.
According to Harvard Medical School, TMS produces a “clinically meaningful response” in about 50-60% of people who try it after having no success with other treatments. And yet, prospective patients may be unaware of TMS, considering the widespread use of therapy and antidepressants.
At Beyond Marketing, we’ve worked with the top TMS clinics nationwide to learn how to appeal to new patients and put them at ease. Our TMS marketing plans include consulting so that your practice gains the knowledge of how to speak about this treatment opportunity, including issues like:
