I get it, investing in marketing for your practice can feel risky, especially if you’ve never done it before or have had a poor experience in the past. You’re probably wondering:
“Will this even work? What if I don’t see an ROI? What if I just waste my money?”
Let’s break it down.
Will This Work?
In our nearly 8-year history, we’ve never run a campaign that produced zero leads. Marketing works, of course, it will work. Leads will always be generated.
But here’s what business owners need to understand:
- Cost of the lead varies based on the market and competition.
- Intent of the lead depends on the ad content.
- Conversion rate comes down to your sales process and lead nurturing.
- Staff involvement matters, a dedicated Sales Ops role performs best.
- Accounts receivable depend on your dealings with your Payers.
Here’s an example from one of our high-performing clinics:
Bright Horizons Psychiatry generated $90k in new patient revenue in just 30 days.
Pro tip: Track everything.
What If I Don’t Get an ROI?
We’re obsessed with results, and we’re the longest-standing agency in this vertical. The reason clients stick around and keep paying for years (some we’ve had since our founding in 2018) is because ultimately, the majority are getting an ROI.
But if you’re not getting ROI, here’s our process:
- Version your ads. We test new creatives, copy, and targeting to lower costs while keeping high-intent leads.
- Update the landing page. We test content blocks, CTAs, headlines, even switch formats like using Heyflow instead of a standard form.
- Audit your sales process.
- How fast do you respond to leads?
- Are texts being answered?
- Are appointments followed up on?
- Are reminder texts being sent properly, with clickable addresses?
- Are follow-up sequences addressing key buyer concerns?
It’s imperative that the entire process is looked at to identify where profits can be leaking in out of the business. When you identify the leaks, plug them!
What If I Waste My Money?
The only way buying a marketing program would be a waste of money is if you sign up and do nothing.
If you don’t get involved in the process of making your business a success, then yes, this would be a great waste of money. But, when you’re involved in your own rescue, helping to grow the business, and even incentivizing your staff to increase contact rate and speed, then great things can happen.
We know you’ve likely been burned by generic agencies before. They promise the world. They don’t keep it real.
Here’s the reality: it may be hard. It will take time. It will take effort, money and commitment, but that’s life, and that’s business.
That’s why we offer a free, no-strings-attached audit on our first call. We’ll show you exactly what’s broken in your current setup and how we’ll fix it, before you spend a dime.
Plus, our case studies speak for themselves:
👉 www.beyondmarketing.net/success-stories
In addition, some of our clients have been paying us every month for 3+ years straight! I’m attaching a screenshot from our merchant account to show you of a client in Texas that has paid us every month for almost 4 years!
The results speak for themselves.
Here’s to scaling your practice with confidence.
Let’s build something that lasts. Ready to take the next step?
