Let’s get back to it! 

In the last blog post, I walked you through three of the main, basic ways a lot of your competitors are using to drive new business: word of mouth, social media posting (incorrectly), and pounding the pavement. All make up a decent part of the whole picture, but none alone can take you all the way to the promised land…

Now, let’s get into the BEST WAY to generate mental health, TMS, psychedelic, and ketamine clients in 2025!

And that is through an OmniChannel approach.

The first pillar of the OmniChannel is SEO – Search Engine Optimization. When your website is optimized, organic traffic can scale to the moon. An inbound lead that finds you organically is the most powerful lead there is.

Let’s break down a proven SEO process to implement in your business.

Do Keyword Research

The best marketers (and yes, you’re a marketer now Mr./Mrs. Business Owner) do the most research. Keyword research is crucial to understanding what people are actually searching for and typing into Google. You’d be surprised.

For example, over 40% of people search “Am I depressed” or “depression test” instead of “best TMS therapy near me.” Understanding keyword research will help us craft the proper content on your website.

On-Page SEO

Now that we have our top-searched keywords, it’s time to assemble the content of your website. First, we’ve got to optimize our titles, the H1s, H2s, H3s, H4s, etc. In these headings, we pepper in the keywords, locations, and main benefits.

Nailing the technical is critical to long-term success. I’ll spare you the other boring tech details, but they include:

• Adding image alt tags
• Internal linking to different pages
• Adding schema
• Updating the URLs with the respective keywords
• Optimizing meta titles and descriptions
• Adding an author to the page

All of these critical onsite factors drive SEO, which in turn drives new patients to your business.

Google Business Profile

HUGE! Google Business Profile is where people will view pictures of your business, get directions, read reviews, find out hours, make phone calls, and more. Making sure your Google Business Profile is dialed in is KEY to a thriving business.

Take Prime Psychiatry, for example, one of our cornerstone clients since 2018! (Proof attached) They are absolutely crushing their Google Business Profile! They have over 740 reviews with a 4.6-star rating. They keep their services, hours, and all other information up to date in real-time.

It takes work, but they have the results. In fact, the owner continues to expand with new locations and new business ventures.

Dial in your SEO as the first pillar of the OmniChannel approach and you’ll be rocking. But remember SEO takes months, if not years, to really kick in. Google wants to see E-E-A-T: Experience, Expertise, Authoritativeness, and Trustworthiness.

We actually put together a quick video on all of this here.

Stay tuned for the next blog post as we look at the next key pillar in your OmniChannel marketing strategy.