I told you I was going to send you a TON of info. It’s better that you’re prepared.
Thinking about handling your TMS or Ketamine practice’s marketing on your own? Let’s break down what it’ll really cost you because it’s a lot more than you might think.
Building a Team from Scratch? Here’s the Price Tag
To pull off what we do at Beyond Marketing, you’ll need to hire a full team. Here’s what that looks like:
- Creative Marketing: $75/hour to brainstorm campaigns that actually connect with mental health patients, plus creating bespoke and original ads tailored to your business.
- Marketing Director: $120,000/year salary (plus bonus) to oversee strategy someone with 10+ years of experience who knows direct response inside out.
- UGC Content Creator: $50/hour to produce authentic, emotional video content that builds trust and effective retargeting audiences.
- Paid Media Specialists: $65,000/year salary for pros (again, with 10+ years of experience) to manage your Google and Meta ads without burning through your budget.
And That’s Just the Salaries…
So these are just the salaries. Before benefits. (You offer benefits, right?!)
And that’s just the money. The time investment? Massive.
You’re looking at months to hire, train, and get this team firing on all cylinders, time you don’t have when you’re already running a busy practice.
Plus, if they don’t know the nuances between a Brainsway machine, a superbill, or IM / IV ketamine, you’re screwed. You’re gambling on trial and error, and burning time you can’t afford to lose.
The Realistic Marketing Budget for a Growing Practice
Realistically, a business with solid financials should look to spend 10% or more of revenues on marketing.
So:
- If you’re a $1M company, that means investing $100k/year into marketing.
- If you’re a $10M company, that’s $1M/year.
To give you an example, in working with us, you’ll pay less than the cost of one full-time employee.
Full Beyond Marketing pricing tier here.
So, in short: when you work with an agency like ours, in business since 2018, you get all of this expertise baked in without the six-figure payroll or endless headaches.
We’ve already got the team, the experience, and the system that brings in new revenue like clockwork.
Don’t waste your time and money.
