Targeting Ads for IV Therapy: Finding and Segmenting the Right Audience
People do not wake up wanting IV therapy. They wake up feeling exhausted, foggy, run-down, dehydrated, or frustrated, as nothing seems to help anymore. That
This past weekend marked the fifth anniversary of the ASKP3. For those that don’t know, the ASKP3 stands for the American Society of Ketamine Physicians, Psychotherapists & Practitioners. When I saw the ASKP3 was going to Austin I was so excited, because I love Austin and I knew it would be a great opportunity for us to connect with the leaders in the space!
We decided to become a gold sponsor for the ASKP3. We sponsored a special breakfast presentation. The talk, entitled The Number 1 Factor That Separates 7 Figure Psych Ketamine Practices from Everyone Else in the Marketplace, was attended by nearly 100 people. In this talk, I broke down the golden thread that separates these top clinics from everyone else. Interestingly enough, this golden thread transcends financial backing, education level, marketing skill and academics.
From my talk, we gave away several resources, including our 7 Figure Psych Blueprint, Business Math Calculator, and Hiring a Rockstar Team Training.
By the way, the talk will be available soon to download on our website, so make sure you stay tuned!
The best part about being in Austin was being with our amazing team. I can’t tell you how many times people came up to me and mentioned the positive energy coming from our booth. We are a fully remote company, so we don’t get the benefit of the day-to-day personal interactions (though lots of zoom calls of course!)
However, this makes us extremely extremely effective. There is no punching in and out of a clock at Beyond Marketing, instead there are clear expectations and outcomes that we are looking to achieve for our clients.
This is what makes our in-person events so special. Personally, I love food! Yes, I am a huge foodie. So it is very important to me that my team gets to have amazing dining experiences. We went to Uchiko Austin the first night, we got Franklin’s BBQ the second night, we got Mexican another one of the nights, and we went to Fixe’s Southern house on the last night as well. Luckily, the Fairmont in Austin had great food as well.
During the event, we met some amazing people. We met great clinicians, investors, and others. We got to connect with our friends at Osmind, Brainsway, MagVenture, and met some new strategic partners as well.
Guenter Bergman of Kuya in Austin stands out the most. The second this man came up to us, I could tell he had a heart of gold. He invited us to his sacred space and when we got there, it was unlike anything I have ever experienced. I’m going to write a separate blog just on that alone.
Looking back, I’m so happy we made the investment to be at the ASKP3 in Austin. I am so blessed to be working with such talented and amazing people. We have so much fun when we are together in person, yet we are incredibly productive. This is the pace and culture that I intended to build when I started the company back in 2017, but it has been better than I’ve ever imagined. I’m so grateful for Sebastian, Brynda, Danny, and Justin for showing up big at the event and representing who Beyond Marketing is, a true growth partner in the success of ketamine and TMS clinics across the nation. We are looking forward to our next event!
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