My name is Scott Theaman, and I founded Beyond Marketing in 2017. We’ve been the longest-standing marketing agency in the TMS and Ketamine/psychedelic verticals. In this blog series, I’m going to share a TON of info over the next couple of days to get you up to speed.
I’ll walk you through all the possible ways to get TMS and ketamine clients in 2025, and why most fall short.
Most TMS and ketamine clinics are stuck in the hamster wheel. Once you finally close a deal, the client is only with you for a couple of weeks, and then boom! Your pipeline is empty again, and you need to go back out and prospect.
After working with literally over 400 clinics, we’ve seen one method that stands above the rest to break this cycle for good a strategy that builds momentum over time, generates consistent, inbound, eager leads, and gives business owners control over their growth instead of relying on magic quick fixes.
I’ll get to that in another blog post, but let me outline a couple of strategies off the bat.
Relying on Word of Mouth
Most clinics go by word of mouth. Word of mouth is amazing! Best conversion rate, people show up ready to enroll (most times), and there is very little sales process needed because they are coming in via a trusted referral.
Word of mouth can make you rich, but it’s also unforgiving. The biggest issue? Volatility. It’s unpredictable. Some months, you’re cranking like crazy. Other months, the phone doesn’t ring.
While word of mouth is an essential tool in your arsenal, relying on it alone is business bonkers!
Social Media Marketing
When we speak with mental health, TMS, and psychedelic practice owners, a lot of them believe they need to create social media content to drive new revenue.
Social media content is great, you absolutely should do it! However, it’s not what’s driving the top-of-the-funnel growth. Social media content should follow a specific framework and answer questions like:
- Who you are
- What services do you offer
- How it works
- Learning about the business
- The upsides, the downsides, the risks, etc.
All of that comes after the lead is generated.
If you’re just posting videos on Instagram or Facebook, only the people who currently engage with your content will like your posts. The focus must primarily be on getting new eyeballs on your service offerings. Then, social media becomes a great channel for lead nurturing.
Local Marketing (aka “Pounding the Pavement”)
These are your lunch-and-learns, chamber of commerce meetings, BNIs, etc. This is about your business development team getting on the road, knocking on doors, distributing flyers and information, and more.
A lot of times, we’ve heard from clients that providers don’t want to “share patients” or refer out. Building these local referral networks is key, and they take massive amounts of time to build trust and goodwill.
I’ll give you a great example.
We were working with Evolve Health in Portland, Oregon for their SPRAVATO marketing. The problem was, they needed another source of business. Turns out, in their office building, there happened to be a primary care provider.
So we recommended that Evolve Health start a referral partnership with them and boom! This proved to be a great source of business for each party.
If you want more consistency in your sales, layering in these three methods is just a small piece of the puzzle, but each has some pitfalls.
Ok, this is getting pretty long, so I’ll stop for now and continue in the next blog post.
By the way, learn more about Beyond Marketing here.
