Are you a mental health professional looking for ways to get more referrals for your clinic? If so, you’re in luck. You can do several things to increase the flow of patients coming through your door. This blog post will discuss some of the best tips for getting more referrals. Keep reading to learn more.

As you know, the best referrals come from a customer who had a great experience with your brand or they loved your product or services.

So now, it’s your job to leverage that to find referrals through them.

Because it’s not every time, a customer goes out to say positive things about a product.

So look for opportunities when you see a customer happy with your product or satisfied with the services.

Then you can ask them to spread the word about you. You can request the patient to refer your products or services to their friends and family.

TIPS

• Focus on making customers experience shareable
• Add a “Recommend-a-Friend” option on your website
• Initiate a Reward Referral Program
• Disguise it as something else

Focus On Making Customers’ Experience Shareable

If you are delivering more than you promised and exceeding the expectation of your customers, that is a great start!

But to make your customer go out of their way to talk about your brand, you need to give them something worth that.

Add a “Recommend-A-Friend” Option On Your Website

The easier it is to allow your customers to refer to someone, the better chances of getting potential referrals. But more than that, you would want to make things “cool” for people to be interested in doing that.

First, you can at least create a system or functionality where customers right after purchasing get to recommend your product/service to their friend(s).

• You can quickly use a web page, link, box, or form. It should be most straightforward and fast to fill. Many brands pre-fill their form wherever possible, including the text like “ Hey [Friend’s name] check out this product I came across..” or something like that.
• You could even place a “referral box” in your physical office/lobby with an incentive to refer ( a prize or giveaway)
• You can also allow your customers to get their contact list using their email addresses and send personalized referrals to all of them at once.

Initiate Reward Referral Program

The last and the best thing you can do to get the maximum referrals from your customers is to initiate a reward program.
Referral reward programs offer rewards to your customers in exchange for the referral they will bring. Even for the referral reward program to work effectively, every other aspect of this frame must be at the place.
Make sure you provide good incentives to your customers for getting you the potential customers. (e.g., Dropbox achieved perfect results with its referral campaign by offering free additional storage as a reward).

It is an additional layer or cherry on the cake on all other efforts you make to

Examples of reward program types;

Instant Rewards Program – Reward your customer immediately by sharing your link on their social channels. This works best if you offer valuable perks to the patients at a low cost to your Clinic. (digital downloads, e-books, counseling, access to small discounts, or the easiest thing, give away food/gift cards)

Goal-Based Rewards – Reward the patient for sending a set number of referrals. This gives you more control over ROI at the expense of putting a higher strain on participating customers. Great for referral programs with a high-value bonus.

Referral Contest – Reward the customer who brings the most customers to your Clinic over a set period. This can be great for significant one-time promo actions with expensive prizes or smaller recurring sweepstakes.

Disguise it as something else

It’s the end of the year. Most people are setting goals for themselves and New Years’ resolutions. You can launch a Challenge Health or Mental Health, post results on your social media pages, and add the information to your website to capture data. Once you have this data, you can re-market your Mental Health Services such as TMS.

Now that you know the four  tips to get more referrals, it’s time put them into action. Make sure your customers have a positive experience with your clinic so they share their story on social media and recommend friends who also need help. Add a “Recommend-a-Friend” option on your website for current patients to send out referral emails or printable cards which can be handed out at networking events or given as gifts. Initiate a Reward Referral Program where people are rewarded when someone they referred becomes a new patient of the practice. And lastly, disguise these activities as something else by adding some fun games or contests in order to make this seem like less of an ask from you about getting referrals.  Let us know how it turns out!