What is a conversion website and why is it different from a standard website? A conversion website is draw a is designed to do simply that: convert visitors into new clients. The way we do this is by having call to actions available throughout the site, but having chat opportunities at the bottom of the website, and by inducing our visitors to download free reports ebooks and sign up for newsletters. In addition when someone fills out a form on your conversion website they will automatically be followed up with our automation. A conversion website is not a stale send. A conversion website is a living breathing part of your business that helps to capture more new clients and therefore more new Revenue.